SPARK Innovation Lab will provide small business owners who exist in the district, as well as those who intend to establish a business there, with targeted technical assistance, funding, and community support. Vendors and brick-and-mortar businesses are encouraged to apply.

The Lab will be housed in soon to be revitalized retail space in the historic Odd Fellows Building at 228 Auburn Avenue and will be a hybrid office/retail test concept space to enhance the local retail experience with a focus on preservation, revitalization, and promotion of the Sweet Auburn Historic District.

Born out of Sweet Auburn Works’ vision, Bank of America’s commitment to fund that vision, and SCAD’s new multidisciplinary course, GOOD 560 Design for Good, the Innovation Lab directly supports the mission of SCAD SERVE, the university’s community service design studio, in order to reaffirm the rich legacy and spirit of the neighborhood.

In addition, SCAD is also working directly with Sweet Auburn Bread Company to rebrand this Atlanta institution and a favorite of former President Bill Clinton and Food Network Star Rachael Ray.

SCAD students conducted an entrepreneurial and business assessment and formulated a strategy for a storefront buildout, branding, and communications to help Chef Sonya Jones and Sweet Auburn Bread Company take her business to new heights. On Saturday, stop by to purchase delicious baked goods and view the new reimagined interior of her store.