What is Main Street?

Odd Fellows Building on Auburn Avenue
Sweet Auburn Works based its operational model on the National Trust for Historic Preservation’s Main Street program for revitalization of the Historic Auburn District. The Main Street Center of the National Trust for Historic Preservation establishes the framework for revitalizing the historic commercial districts of small-town America and takes these frameworks into the city. As a unique economic development tool, the main street four-point approach™ is the foundation for local initiatives to revitalize their districts by leveraging local assets. This comprehensive strategy fosters incremental improvements in four broad areas: organization, promotion, design and economic restructuring.
  • Organization builds a pathway to leadership in local efforts by launching community based, volunteer driven nonprofit entities that empower residents and investors to collaborate for sustainable revitalization.
  • Promotion focuses on authentic community assets, with high quality image development campaigns and events that will attract new shoppers, visitors, and residents.
  • Design targets infrastructure and building improvements that lay the groundwork for physical transformation.
  • Economic Restructuring redefines the district’s niche in the marketplace and sharpens the competitiveness of existing businesses.

Through these efforts 448,835 net new jobs have been created, $53.6 billion have been reinvested in Main Street commercial districts, 104,961 net new businesses have been created, and 229,164 buildings have been rehabilitated. By working with the National Trust Main Street Center, local programs and partners, such as Sweet Auburn Works, can unleash the potential of downtowns and neighborhood business districts and use their unique assets to build sustainable communities.

Sweet Auburn Works.  Preserving the Legacy
522 Auburn Avenue, Atlanta GA 30312    Main: 470-240-4909    info@sweetauburnworks.com